Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (6th Edition), co-author with Alina Wheeler

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

“5 Brand Fundamentals Startups Must Get Right From Day One,” The CMO Club

“Don’t Change Your Brand Name — Unless You Really Have To,” Entrepreneur

“How to Pick the Best Name for Your Company,” Harvard Business Review

“How to Evaluate Brand Names – A Simple Name Evaluation Tool,” JUST Creative Blog

“What’s in a Brand Name?” AMA.org

“Why Are Brand Names Important?” Branding Strategy Insider

“What’s a Company Name Really Worth?” StartupNation

“What does Byron Sharp’s research really tell us about differentiation?” WARC

“Should You Name Your Business After Yourself?” Entrepreneur

“Should You Use Your Own Name or Create a Brand Name for Your Business?” Entrepreneur

“Brand Naming – How to Present Names & Win Every Time,” JUST Creative Blog

“The Optimal Brand Naming Process,” Branding Strategy Insider

“I name brands and companies for a living — here’s what it takes to succeed as a ‘professional namer,’” Business Insider

“The Worst Possible Name For Your Brand And Three Things You Can Learn From It,” TechCrunch

“Mind, body and sold: bridging the divide between business and brand,” The Guardian

“Startup names don’t have to be terrible. Here’s the proof.” VentureBeat

“What makes a great brand name in Singapore?” Singapore Business Review

“Two Identities, One Logo: How International Brands Integrate Chinese and Non-Chinese Names and Taglines in Logo Design,” BusinessForumChina

“2010’s Top Five Brand Stories in China,” Labbrand LABReport Vol. 3 Iss. 3

“Businesspeople Are People Too: The Case for Emotion in B2B Branding,” BtoB Magazine